BRAND DEVELOPMENT

WHY?

We are brand builders – experts in big thinking, creative ideas and fresh technology solutions for foodservice companies. We help our clients identify and solve their market needs and challenges. Whether it's a revamp of an existing identity or a more comprehensive strategic brand exercise, our goal is to help our clients craft brands that are unique, recognizable and resonate with guests.

From individual concepts within an arena or stadium, to developing brands that "compete with the street" in your next food hall, to building a restaurant from the ground up............we know how to generate compelling identities and names to peak the interest of diners around the globe.

HOW?

• Our team starts with a brainstorming session with your organization to understand the main attributes of your brand.
• We conduct a comprehensive market analysis to determine how to best create a brand that has distinct points of difference from your potential competitors.
• We build out logos and identities to be able to sell your brand to investors, stakeholders and guests.
• We establish a tone and voice of your brand to be able to generate an integrated communication plan to tell your food story.

WHAT?

Some of the deliverables typically produced by this process are:

• Brand strategy and guidelines for internal use
• Logo and identity development
• Launch strategy and event management
• Integrated marketing plans