CONCEPT DEVELOPMENT
WHY?
Organizations seeking to develop new brands or reinvent existing ones need guidance from hospitality experts to determine what will be the most unique and meaningful concept. We provide the research, insight and creativity required to be successful.
HOW?
- With Branding by AMT, developing a new restaurant concept or brand within a sports venue is a collaborative process that connects your vision with our experience and industry expertise.
- We work directly with restaurant owners, food hall developers and sports teams to fully understand your thoughts and objectives.
- With a pulse on the latest food trends, growing markets and successful concepts in every service category and cuisine, we will research and recommend a list of “must-see” competitive and on-trend concepts in your markets. Each restaurant on our "Discovery Tour" is carefully selected to provide unique learnings from pricing strategy and décor to service touch points. This discovery phase is crucial to developing the most successful concept.
- Branding by AMT uses our network of subject matter experts to provide conceptual, operational and financial insights, sharing high-level strategies and big ideas that will enable your organization to have a unique competitive edge.
WHAT?
Some of the deliverables typically produced by this process are:
- Concept or Brand Books
- Financial Model
- Business Plan
- Spatial Plan
- Investor or Local Chef Partner Pitch Decks
These critical tools will help ensure your path to success.
